Dior Beauty advert

Above, is my beauty advert, which markets the Dior backstage warm neutrals eye palette. My target audience ranges from young women through to adult women. My advert strives to empower women, hence allowing them to feel comfortable in their own skin.  In my advert, the audience has been positioned as equal with the product, they should feel able to buy the product and give themselves the sense of luxury. 

I believe that my advert is effective as it includes typical features of media advertisements, which the audience would expect to see within a beauty advert. An important aspect I included in order to appeal to the target demographic was inclusion of the hashtag 'womenwhoglowfromtheinsideout'. This appeals to the digital native, encouraging audience interaction, and urging them to participate by posting their own photos. The shot type used was a close up shot, of the eye palette and reflected behind in the mirror is the shade range. Slogan - 'elegant precise bold' ensures that the advert is seen to appeal to the audience as it creates the sense that through buying the products, they will feel a sense of luxury hence feel luxurious. The Dior logo is immediately recognisable, an established and recognised brand who champion empowerment of women. Location - shot on top of my personal vanity at home, constructs realism and departs from typical studio settings. Fonts used included sans-serif for the title to appear impactful and contemporary. I also used a more signature-style font to connote elegance and luxury. I believe that this advert works due to its composition and layout - the slogan and logo are in the top third which is where the eye naturally falls first. The hashtag is positioned in the lower right third , the last thing which the audience will see. The primary and recency effect concludes that the audience tend to remember the first (primary) and last (recency) thing which the encounter. The advertisement builds upon the concept of privilege and luxury whilst appearing accessible to aspiring young women. 'for women who shine from the inside and out', persuades the audience to buy the product as it appeals attractive to them. The advertisement focuses on natural and raw beauty. The use of hashtag signifies the impact of developing technologies on media language. Giving the brand a sense of personalisation, subsequently empowers women by enabling them to upload images of themselves. This technique not only unites women but also helps Dior's product to go viral, aiding their global reach. 

My advert builds upon the stereotypes which young women and adults face today, feeling under pressure to be 'perfect'. The advert helps to defeat this societal expectation by instead focusing on the raw beauty of women, which starts from the inside. The advert aims to give women a sense of elated confidence and boost their self-esteem.