NEA - Audience Research

NEA - Audience profile

Audience profile: Teenager/young adult, both female and male. 

Interests: Sports, self-care, personal growth, diet.

Personality: Optimistic, hard-working, aspirational, style-conscious.

The target audience is a primarily 16-25 year old middle and up market audience of people who like to be engaged. The magazine will have a strong social presence, with links to social media platforms - urging the audience to visit their sites increasing the reach of the brand. 

They are interested in sport-related content, including ways in which you can improve your physical and mental health, food ideas/meal plans, workout ideas. 

This demographic engages with social media, makes an effort in keeping up-to-date with trends, and focus on self-care. 

They would enjoy articles focused on shopping, personal growth and fitness goals. This demographic would like to see mental health articles, surrounding confidence, stress and body image. They would also enjoy articles on how to improve health, interviews, exercise programmes and upcoming events.

I will conduct a survey which I have sent out to a range of friends and family members who fall into this demographic. I will use the results gathered from the survey to refine which the main hobbies featured in the magazine will be, in regards to what the audience would be interested in seeing featured within the magazine. 

NEA - initial ideas mind map

 

NEA - initial ideas

Media NEA brief

Initial ideas:

I will be doing the magazine and online here are some of my initial ideas:

1) One magazine will be focused on sport - this will include two people on the front cover from different demographics (ethnicity), mostly based around football - Men's health magazine. 

2) A Men's health magazine focused on football featuring two models from different demographics (ethnicity) - Men's mental health. 

3) The other will be a women's health magazine focused on social health and wellbeing, in regards to running, this front cover will feature one model, featuring a range of healthy dishes and daily habits. 

4) Women's health magazine focused on social health and wellbeing, in regards to running, the front cover will feature one model with a variety of other models in the contents pages. 

The target audience is a primarily 16-25 year old middle and up market audience of people who like to be engaged. The magazine will have a strong social presence, with links to social media platforms. 

Hearst Magazines are a leading global lifestyle media publisher that describes its mission as providing ''information, ideas and inspiration that help people get the most out of their lives". The company positions its brands as 'beacons of positivity and trust', aiming to energise audiences to take action - whether that means learning a new skill, achieving health goals or simply relaxing. They publish more than 200 magazine editions and manage 175 websites globally. Their expertise spans luxury, women's lifestyle, health and wellness, homes, and entertainment. 

Below are some examples of a women's health magazine, based around running:

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  Here are some ideas of what I imagine my front cover will be like for the men's health magazine:

  
  

  

  

Music video - theorists

 Richard Dyer's star theory:

Stars are essentially constructed images represented across media texts. Dyer concludes that celebrities present a paradox between an ordinary figure like us, making them relatable, however they are also extraordinary in order for people to look up to them and their talents. Stars become commodities to be sold and produced by media industries. Stars are presented as ideological figures as they convey certain ideologies and values. The audiences relate to and identify with stars.

Justin Bieber - Intentions

This music video can be seen as an example of Richard Dyer's star theory.

https://www.youtube.com/watch?v=9p2wMpVVtXg

Goodwin's theory:

Goodwin argues there are 5 key components to creating a good music video.

Genre characteristics - Music videos demonstrate genre characteristics (eg. stage performance in metal video, dance routine for boy/girl band)

Lyrics and visuals - There is a relationship between lyrics and visuals (either illustrative, amplifying and contradicting)

Music and visuals - The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs

Close-up and visuals - There is frequently reference to notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment.

Intertextual reference - There is often intertextual reference to films, TV programmes, other music videos etc)

Vance Joy - riptide

This music video can be applied here as it represents direct lyric illustration. 

https://www.youtube.com/watch?v=uJ_1HMAGb4k

Music video infographic

 

Big Issue front cover

 

Dior Beauty advert

Above, is my beauty advert, which markets the Dior backstage warm neutrals eye palette. My target audience ranges from young women through to adult women. My advert strives to empower women, hence allowing them to feel comfortable in their own skin.  In my advert, the audience has been positioned as equal with the product, they should feel able to buy the product and give themselves the sense of luxury. 

I believe that my advert is effective as it includes typical features of media advertisements, which the audience would expect to see within a beauty advert. An important aspect I included in order to appeal to the target demographic was inclusion of the hashtag 'womenwhoglowfromtheinsideout'. This appeals to the digital native, encouraging audience interaction, and urging them to participate by posting their own photos. The shot type used was a close up shot, of the eye palette and reflected behind in the mirror is the shade range. Slogan - 'elegant precise bold' ensures that the advert is seen to appeal to the audience as it creates the sense that through buying the products, they will feel a sense of luxury hence feel luxurious. The Dior logo is immediately recognisable, an established and recognised brand who champion empowerment of women. Location - shot on top of my personal vanity at home, constructs realism and departs from typical studio settings. Fonts used included sans-serif for the title to appear impactful and contemporary. I also used a more signature-style font to connote elegance and luxury. I believe that this advert works due to its composition and layout - the slogan and logo are in the top third which is where the eye naturally falls first. The hashtag is positioned in the lower right third , the last thing which the audience will see. The primary and recency effect concludes that the audience tend to remember the first (primary) and last (recency) thing which the encounter. The advertisement builds upon the concept of privilege and luxury whilst appearing accessible to aspiring young women. 'for women who shine from the inside and out', persuades the audience to buy the product as it appeals attractive to them. The advertisement focuses on natural and raw beauty. The use of hashtag signifies the impact of developing technologies on media language. Giving the brand a sense of personalisation, subsequently empowers women by enabling them to upload images of themselves. This technique not only unites women but also helps Dior's product to go viral, aiding their global reach. 

My advert builds upon the stereotypes which young women and adults face today, feeling under pressure to be 'perfect'. The advert helps to defeat this societal expectation by instead focusing on the raw beauty of women, which starts from the inside. The advert aims to give women a sense of elated confidence and boost their self-esteem.