NEA Research and Planning: Pitch and Feedback

NEA Pitch

NEA Feedback

The feedback from both my peers and teachers helped me to consider the dependency on lighting if I were to include food photography in either the contents of my magazine or a section of the website. Some of the feedback I received also raised the point of potentially using one of the male models in the running magazine to promote gender diversity. I will take all of this feedback on board when producing both my magazine and website.

NEA - Pitch Feedback

The feedback from both my peers and teachers helped me to consider the dependency on lighting if I were to include food photography in either the contents of my magazine or a section of the website. Some of the feedback I received also raised the point of potentially using one of the male models in the running magazine to promote gender diversity. I will take all of this feedback on board when producing both my magazine and website.

NEA - Location Ideas

 

NEA - Models

 

NEA - Intertextuality

 

NEA - Industrial Research

 

NEA - Audience Research

 NEA - Audience profile

Audience profile: Teenager/young adult, both female and male. 

Interests: Sports, self-care, personal growth, diet.

Personality: Optimistic, hard-working, aspirational, style-conscious.

The target audience is a primarily 16-25 year old middle and up market audience of people who like to be engaged. The magazine will have a strong social presence, with links to social media platforms - urging the audience to visit their sites increasing the reach of the brand. 

They are interested in sport-related content, including ways in which you can improve your physical and mental health, food ideas/meal plans, workout ideas. 

This demographic engages with social media, makes an effort in keeping up-to-date with trends, and focus on self-care. 

They would enjoy articles focused on shopping, personal growth and fitness goals. This demographic would like to see mental health articles, surrounding confidence, stress and body image. They would also enjoy articles on how to improve health, interviews, exercise programmes and upcoming events.

I will conduct a survey which I have sent out to a range of friends and family members who fall into this demographic. I will use the results gathered from the survey to refine which the main hobbies featured in the magazine will be, in regards to what the audience would be interested in seeing featured within the magazine. 

Audience Profile

Audience Survey

Focus Group