NEA

Media NEA brief

Initial ideas:

I will be doing the magazine and online here are some of my initial ideas:

1) One magazine will be focused on sport - this will include two people on the front cover from different demographics (ethnicity), mostly based around football - Men's health magazine. 

2) A Men's health magazine focused on football featuring two models from different demographics (ethnicity) - Men's mental health. 

3) The other will be a women's health magazine focused on social health and wellbeing, in regards to running, this front cover will feature one model, featuring a range of healthy dishes and daily habits. 

4) Women's health magazine focused on social health and wellbeing, in regards to running, the front cover will feature one model with a variety of other models in the contents pages. 

The target audience is a primarily 16-25 year old middle and up market audience of people who like to be engaged. The magazine will have a strong social presence, with links to social media platforms. 

Hearst Magazines are a leading global lifestyle media publisher that describes its mission as providing ''information, ideas and inspiration that help people get the most out of their lives". The company positions its brands as 'beacons of positivity and trust', aiming to energise audiences to take action - whether that means learning a new skill, achieving health goals or simply relaxing. They publish more than 200 magazine editions and manage 175 websites globally. Their expertise spans luxury, women's lifestyle, health and wellness, homes, and entertainment. 

Below are some examples of a women's health magazine, based around running:

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  Here are some ideas of what I imagine my front cover will be like for the men's health magazine:

  
  

  

  

  Initial ideas - Mind map 

  
  

  

  
  
  
  

  
  
  

Audience profile

Audience profile: Teenager/young adult, both female and male. 

Interests: Sports, self-care, personal growth, diet.

Personality: Optimistic, hard-working, aspirational, style-conscious.

The target audience is a primarily 16-25 year old middle and up market audience of people who like to be engaged. The magazine will have a strong social presence, with links to social media platforms - urging the audience to visit their sites increasing the reach of the brand. 

They are interested in sport-related content, including ways in which you can improve your physical and mental health, food ideas/meal plans, workout ideas. 

This demographic engages with social media, makes an effort in keeping up-to-date with trends, and focus on self-care. 

They would enjoy articles focused on shopping, personal growth and fitness goals. This demographic would like to see mental health articles, surrounding confidence, stress and body image. They would also enjoy articles on how to improve health, interviews, exercise programmes and upcoming events.

I will conduct a survey which I have sent out to a range of friends and family members who fall into this demographic. I will use the results gathered from the survey to refine which the main hobbies featured in the magazine will be, in regards to what the audience would be interested in seeing featured within the magazine.