The target audience is a primarily 16-25 year old middle and up market audience of people who like to be engaged. The magazine will have a strong social presence, with links to social media platforms - urging the audience to visit their sites increasing the reach of the brand.
They are interested in sport-related content, including ways in which you can improve your physical and mental health, food ideas/meal plans, workout ideas.
This demographic engages with social media, makes an effort in keeping up-to-date with trends, and focus on self-care.
They would enjoy articles focused on shopping, personal growth and fitness goals. This demographic would like to see mental health articles, surrounding confidence, stress and body image. They would also enjoy articles on how to improve health, interviews, exercise programmes and upcoming events.
I will conduct a survey which I have sent out to a range of friends and family members who fall into this demographic. I will use the results gathered from the survey to refine which the main hobbies featured in the magazine will be, in regards to what the audience would be interested in seeing featured within the magazine.
