Richard Dyer's star theory:
Stars are essentially constructed images represented across media texts. Dyer concludes that celebrities present a paradox between an ordinary figure like us, making them relatable, however they are also extraordinary in order for people to look up to them and their talents. Stars become commodities to be sold and produced by media industries. Stars are presented as ideological figures as they convey certain ideologies and values. The audiences relate to and identify with stars.
Justin Bieber - Intentions
This music video can be seen as an example of Richard Dyer's star theory.
https://www.youtube.com/watch?v=9p2wMpVVtXg
Goodwin's theory:
Goodwin argues there are 5 key components to creating a good music video.
Genre characteristics - Music videos demonstrate genre characteristics (eg. stage performance in metal video, dance routine for boy/girl band)
Lyrics and visuals - There is a relationship between lyrics and visuals (either illustrative, amplifying and contradicting)
Music and visuals - The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs
Close-up and visuals - There is frequently reference to notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment.
Intertextual reference - There is often intertextual reference to films, TV programmes, other music videos etc)
Vance Joy - riptide
This music video can be applied here as it represents direct lyric illustration.
